Our Story

AdInMo was founded in 2017 in the home of games development Austin, Texas with one clear ambition: to make the advertising in games less sh*t…! In late 2019, we set up our HQ in Edinburgh, Scotland, the data capital of Europe to unlock the true potential of personalized in-game advertising for players, developers and advertisers alike. Today, Team AdInMo is a fully distributed global team committed to always follow three guiding principles to make InGamePlay a great experience for everyone.

Keep Players Playing

Give developers choice & control

Connect advertisers with relevant audiences

Immersive ads that add value

New monetization solutions

Data-driven targeting and metrics

Pioneering Change

Both the games and advertising ecosystems are facing big changes. Regulators and consumers alike demand greater privacy. Developers are under pressure from soaring user acquisition costs and ad fatigue that drives churn. Advertisers want more value from their media spend and need to be able to measure attention and engagement. In-game advertising is pioneering change now offering

Next Level

We’re on a mission to make in-game advertising a scalable programmatic media channel. Data is at the heart of our approach. It’s not about tracking (we’re glad IDFA went away and that cookies are next); it’s about creating targeted brand experiences for diverse player personas based on contextual targeting, mapping behavioural data and proprietary signals.

Always privacy first

More player agency

Greater brand relevancy

More…

Meet us at Gamesforum Barcelona

Meet Team AdInMo at Gamesforum in the beautiful city of Barcelona on 8th and 9th February. As part of Gamesforum Barcelona, our CEO & Co founder, Kristan Rivers, will be joining fellow monetization experts in audio, in-game and e-commerce: Kate Tempel, Senior...

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AdInMo Developer Shoutout

Mobile games development is a fine balance between creating the best games for players and paying the bills. We get it. Here’s our regular check in on some of the latest developers doing just that by increasing monetization while improving the game experience with...

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