Developer Shout Out: Nextwave Multimedia
Advertising and live sports events go hand-in-hand with pitch-side billboards surrounding real-world stadiums. This makes in-game advertising a natural fit for any sports mobile games and this month has been all about the Cricket World Cup 2023 reaching its climax this weekend in India.
Award winning studio Nextwave Multimedia, part of India’s gaming giant Nazara implemented InGamePlay brand ads into two 3D mobile World Cup cricket titles as part of their hybrid monetization strategy.
InGamePlay brand ads appear in the World Cricket Championship 2 and 3 in a variety of locations such as the player walk out, replay screens, hoardings surrounding the pitch and even a sponsored scoreboard. Nextwave Multimedia has done an excellent job to create a real life televised cricket event and advertisers’ campaigns get a lot of on screen coverage. This is a superb example of a great implementation which helps to boost incremental revenue whilst staying authentic to the lifelike gameplay.
Play World Cup Cricket 2 and World Cup Cricket 3
Learn more about InGamePlay brand advertising in Sports Games
More…
Making the Jump to Hyper (Casual) Space
Team AdInMo is a big fan of Pocket Gamer Connects (we were at the first one in 2014 in London, back in the days when you could shake hands with people) Last month’s digital version wasn’t quite as much fun, but held just as much insight. Our resident game designer...
What developers think about InGame Advertising
What developers think about InGame Advertising We teamed up with the guys from Pocketgamer.biz to support their annual mobile games developer trends survey. Download our latest paper featuring previously unreleased findings from the study with an exclusive look at the...
Placing AdInMo Ads – A Designer’s Guide
Where’s the best place to integrate in-game brand ads in your own games? This is a multi-layered issue, and the answer will vary greatly based on your specific game, but here are some general best practices that will help you rack up as many impressions as possible!...