Don’t Lose Players. Rethink Your Monetization Strategy.
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Sega and Rovio: A Match Made in Gaming Heaven?
Whether you consider yourself a gamer or not, you're probably familiar with the names Sonic the Hedgehog and Angry Birds. Sega is the legendary Japanese video game publisher of classics such as Sonic the Hedgehog and Virtua Fighter. Meanwhile, Rovio is the Finnish...
Meet us at the Programmatic Pioneers Summit
London Calling! 25th and 26th May 2023 Programmatic in-game advertising is definitely pioneering and we’re looking forward to connecting with attendees at the Programmatic Pioneers Summit in London next week. If you're attending either of the days, be sure to book a...
Why it pays to update
Monetizing with in-game advertising continues to evolve as an emerging ad format. In April, we launched V2.5 of our InGamePlay SDK. Product Manager Herman Khabazov talks about how the latest features maximise monetization and why it’s important for developers to keep...