Howdy! Gamesforum London 2022
Gamesforum never feels like an event but a community meet-up…. And Team AdInMo was definitely in a ‘howdy, partner’ mood! Here’s our round-up from London.
The London edition of Gamesforum earlier this month was as fantastic as ever. With the Unity / Ironsource / App Lovin debacle as the backdrop, the mood was reflective on the economic and macro trends affecting ad monetization today, notably:
- Speed of market consolidation
- Drop in hyper-casual traditional ad monetization
- IAP Growth predicted to slow
- Google Play Store Changes
We asked attendees their views on in-game advertising and the future of ad monetization. Watch our round-up from the showfloor.
Team AdInMo takeaways
The current climate is driving innovation and change.
Brands are looking for channels that understand both attention and viewability economics.
Developers are increasingly looking at emerging formats to drive incremental revenue, bring something to the game that adds value to the player experience and meet expected behaviour in-game.
Our CEO Kristan Rivers was on stage for his keynote ‘A Fistful of Dollars’ milking the cowboy analogy for all its worth and sharing tips, insights and roadmap updates on how in-game advertising is helping address the tailwinds and harness the demand for hybrid monetization and integrated acquisition.
More…
Rewarding players and privacy is rewarding
From non-intrusive in-game brand ad formats to rewarded play discussion led by Felix Braberg Co-founder, two & a half gamers explored the latest thinking in the rewarded space to better understand the innovations and requirements for monetization & retention....
When the hat fits: AdInMo appoints industry veteran John Rankin as Chief Revenue Officer as part of leadership expansion
Industry veteran is a much overused term but AdInMo’s latest executive appointment truly fits the moniker bringing extensive games and advertising industry experience. John rejoins Team AdInMo to head-up commercial strategy for the in-game advertising platform. We're...
In-game advertising addressability: Curled up on the sofa? Waiting for the train? 5 mins or 5 hours? YES.
Who can advertisers reach with in-game advertising? AdInMo Advisor Meraj Kunarajah has been working with our data science team to lift the hood on different Player Personas. With Google’s cookie deprecation finally rolling out, it’s fair to assume that device ID and...