Player Insights 2021

May 28, 2021 | Developer, Insights

What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.

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Five things we’re looking forward to in Cannes

Five things we’re looking forward to in Cannes

Team AdInMo is heading to Cannes Lions. The ultimate FOMO event for the advertising world and celebration of creativity.   1. We can’t wait to see the shortlist for this year’s Entertainment Lions for Gaming… although do hope one day we’re all gathering in Cannes...

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Developers must diversify monetization to survive

Developers must diversify monetization to survive

Following the release or our latest multi-format InGamePlay SDK, PocketGamer.biz, spoke to Kristan Rivers about why we’ve added rewarded and audio ads and what this means to changing landscape of in-game advertising. This article was written by Paige Cook, Deputy...

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