Player Insights 2021
What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.
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The evolving relationship between game publishers and brand advertisers.
Our Publishing Director, Lewis Horgan was at the inaugural Gamesforum Cyprus last week and shares his takeaways from this vibrant games community. Cyprus has it all. Sun, sea, mountains. It has also firmly established itself as a hub for mobile game development and...
Meet us at Gamesforum Cyprus 2024
We just couldn't miss Gamesforum's first ever event in Cyprus on 11th April. The Gamesforum community always brings together the best in ad monetization and we’re delighted to be part of their inaugural event in Cyprus with its vibrant publisher ecosystem.Innovation...
Introducing Immersive In-Game Audio Ads
In the fast-evolving landscape of digital advertising, innovative and non-intrusive formats are becoming increasingly sought after by both brands and developers. InGamePlay audio ads are available as an exciting new feature of our latest SDK release. In this video...