Player Insights 2021
What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.
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December Developer Shoutout
Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These are the developers pioneering the use of immersive ads in their games...
Team AdInMo’s Top 10 Mobile Games of 2021
While it hasn't been a great year for much, 2021 has been a great year for games, particularly in the world of mobile. From exciting new releases, to revisiting the classics, there was something for everybody. Here at Team AdInMo, we've sorted through our favourites...
Media is Evolving! How a Transmedia Approach can Supercharge Content
The Modern Crucible of Content In today's modern entertainment world, the borders between mediums are starting to fade away. The mass adoption and expansion of the internet has had a homogenizing effect; content and communities that would never have mixed previously...