Player Insights 2021
What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.
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What do giants of gaming and advertising think about in-game advertising?
We recently hosted a superstar panel at Pocket Gamer Connects Digital #7 where our CEO and co-founder Kristan Rivers chatted to Jarkko Rajamäki, VP of Advertising at Rovio and Marcin Lewandowski, Account Director for Publicis Groupe. InGame Advertising is a new ad...
The Multi-Faceted Matter of Mobile Monetisation
Last month our CTO Chris Wright took part in a lively panel discussion with a stellar cross-section of industry talent at Pocket Gamer Connects Digital #7. The panel was moderated by Dimoso Founder Jacki Vause, and addressed the topic of ‘How to Optimise Revenue and...
Team AdInMo is on a Mission
Team AdInMo is on a mission to make brand advertising experiences in mobile gaming better for all stakeholders - developers, advertisers and most importantly players. We're looking for new blood in both our tech and commercial teams to help us on our journey to scale...