Player Insights 2021
What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.
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Designing the AdInMo developer’s portal with users and usability as our focus
We recently redesigned the AdInMo developer portal to make it easier and smarter to place InGamePlay brand ads in your mobile games. The portal was designed with our users and usability firmly at the centre of our process as part of our ongoing commitment to make...
Connecting DOOH advertisers with mobile gaming audiences
Partnership extends Lemma’s online Digital Out Of Home network into mobile games and boosts AdInMo’s reach in key Asian gaming market AdInMo, the InGamePlay™ brand advertising platform, today announced a partnership with Lemma, the largest programmatic Digital Out of...
“Gamers are not who brands think they are”
On 18th February our CEO Kristan Rivers will participate in an industry panel hosted by the Mobile Ecosystem Forum looking at the top trends for mobile games in 2021. One of his fellow panellists will be Jonathan Stringfield, Global Business Marketing from Activision...