InGamePlay Genre Guide
InGamePlay brand advertising is a useful monetization strategy for any free-to-play mobile game. Non-interruptive ads don’t break player immersion and become part of the actual gameplay.
But that doesn’t mean there is a one-size fits all implementation strategy across different game genres.
This guide takes a deep-dive genre by genre at in-game advertising best practices and provides useful tips for optimizing your monetization strategy and ad placement integrations depending on your game’s genre.


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In-game advertising platform AdInMo gears for scale appointing four new Directors and Advisors
Mobile in-game advertising specialist AdInMo has bolstered its Board appointing two games and media-tech industry veterans and expanding its advisory board with execs from Scopely and Animoca Brands as it continues its international growth plans. We're delighted to...
HicMobile and AdInMo announce exclusive in-game partnership for Italian market
Mobile media agency HicMobile has announced an exclusive partnership with AdInMo, the mobile in-game advertising specialists to strengthen its gaming offering in Italy. The partnership focuses on the non-intrusive In-Game Advertising formats; a new way of engaging...
Meet us at Gamesforum Barcelona
Meet Team AdInMo at Gamesforum in the beautiful city of Barcelona on 8th and 9th February. As part of Gamesforum Barcelona, our CEO & Co founder, Kristan Rivers, will be joining fellow monetization experts in audio, in-game and e-commerce: Kate Tempel, Senior...