InSideInGameInSights with Emma Raz, Director of Commercial at NumberEight
In the ever-evolving landscape of mobile gaming, questions about identity and data have taken center stage.
With the upheaval caused by the deprecation of third party cookies, the scarcity of first party data, and the challenges posed by iOS14.5’s removal of IDFAs, marketers find themselves navigating uncharted territory.
But what does this new identity landscape entail? How does it differ from our previous approaches? Is there room for a balance between data and privacy? And, crucially, how can advertisers seize the potential of this new era of data?
In this episode of InSideInGameInSights, join AdInMo’s Demand Advisor, Yasin Dabhelia in a captivating conversation with Emma Raz, Commercial Director at NumberEight to answer all these questions and more.
Watch now to discover the intricacies of today’s identity landscape and gain insights into how advertisers can unlock boundless opportunities within the dynamic world of gaming.
Watch previous episodes of InSideInGameInSights
More…
Rewarding players and privacy is rewarding
From non-intrusive in-game brand ad formats to rewarded play discussion led by Felix Braberg Co-founder, two & a half gamers explored the latest thinking in the rewarded space to better understand the innovations and requirements for monetization & retention....
When the hat fits: AdInMo appoints industry veteran John Rankin as Chief Revenue Officer as part of leadership expansion
Industry veteran is a much overused term but AdInMo’s latest executive appointment truly fits the moniker bringing extensive games and advertising industry experience. John rejoins Team AdInMo to head-up commercial strategy for the in-game advertising platform. We're...
In-game advertising addressability: Curled up on the sofa? Waiting for the train? 5 mins or 5 hours? YES.
Who can advertisers reach with in-game advertising? AdInMo Advisor Meraj Kunarajah has been working with our data science team to lift the hood on different Player Personas. With Google’s cookie deprecation finally rolling out, it’s fair to assume that device ID and...
