Meet AdInMo at the HyperCasual Games Conference 2021
We are back and looking forward to the HyperCasual Games Conference. We’ve got some great sessions throughout the event and the AdInMo sales & design teams will be available to chat about all things InGamePlay.
- Thursday Session – 8:30 – 9 AM BST – Designing InGame Ads and why they are perfect for hyper casual games.
Our resident Head of Game Design, Nathan Ball, will be sharing best practice recommendations for developers looking to integrate in-game advertising into their games.
Imagine if you could have the best of both worlds: Strong monetization and ads that don’t annoy your players. InGamePlay brand advertising is served directly into the gameplay itself seamlessly integrated like any other game object.
This session walks you through best practices when designing in-game ad placements. Learn about the key principles behind generating viewable ad impressions and how to optimize your ad monetization without impacting churn.
- Friday Session – 10:30 – 11:30 AM BST – Games Marketing 2021: Advertising & Monetisation
Our CTO Chris Wright joins a fantastic panel line-up featuring AppLovin, Espresso Publishing, Anzu.io and AudioMob.
More…
——
Game Spotlight: The Wanderer from Jamie Parish
Jamie Parish is a UK-based Unity developer, best known for his 2018 mobile RPG The Wanderer. Jamie worked as the sole developer on the game, and has kept it going since with regular content and QoL updates. The game was published by Greenlight Games. AdInMo recently...
Testing Features and Techniques
Testing your game is one of the most important, and often undervalued, facets of game development. Good testers, and good test procedures, can be the difference between a smash-hit Game of the Year, and a buggy, disappointing, studio-sinking catastrophe. With in-game...
We stand with Ukraine
Here’s a few of the pictures from our fundraising event in aid of Ukraine and in honour of our teammates displaced across Europe right now. For those attending it was an emotion-fuelled evening of incredible music, poetry and heart-breaking real stories from the...