How Dynamic In-Game Ads Change the Game
Introduction The value of native advertising lies in its adaptation of tradition. These ads bring the strengths of traditional (and more impactful) advertising formats to game worlds populated...
Considering Simpson’s Paradox in Mobile Advertising
Benjamin Disraeli (British Prime Minister 1874–1880) is said to have coined the phrase “There are three kinds of lies: lies, damned lies, and statistics.” Improper use and understanding of...
Surviving Gamescom
Those of us in the games industry and based in the Americas or Asia have probably attended GDC, but many of these folks I’ve spoken to haven’t yet made it to Germany’s Gamescom. This is partly due...
Survey Says!
Results from AdInMo’s survey of Digital Natives’ attitudes on mobile game advertising in free-to-play games Our company, AdInMo, recently conducted a survey which asked a sample of...
Generation Games
We read headlines about Millennials and Generation Z (Gen Zs) daily, but many people are still not clear about the exact definitions of of these terms. Before shedding light on these groups, let’s...