PocketGamer Roundtable
What will be the winning monetization mix in 2022?
According to the forthcoming 2021 Pocketgamer Mobile Games Developer Trends Survey, a quarter of mobile game developers will try at least one new monetization method in the next six months. Expert speakers will share their insights on why it’s so important to continually evolve your monetization strategy and what they think is the right monetization strategy across different models and game genres.
The roundtable will cover trends such as ad personalization, ask how to increase advertising eCPMs and explore increasing developer demand for better control of ads in games. With over a third of developers opting for non-interruptive ads, the session will take a deep-dive on in-game advertising and what to consider when trialling new immersive ad formats into your game.
Check out our list of speakers below!
Tianyi Gu
Market Lead Telecom & Mobile Services, Newzoo
Kristan Rivers
CEO & Founder at AdInMo
Alex Oltoff
Head of MAS Customer Product at Yodo1
Michal Hablovic
Ad Monetisation Lead at Pixel Federation
Brian Baglow (Panel Moderator)
Managing Editor at PG
Anton Volnykh
More…
June Developer Shoutout
Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These are the developers pioneering the use of immersive ads in their games...
Meet AdInMo at Pocketgamer Connects Digital #7
Sadly not in London, but we're still looking forward to Pocketgamer Connects Digital #7. We've got some great sessions as part of the Growth Track and the AdInMo sales & design teams will be available all week to chat about all things InGamePlay. Monday 12th July...
Rethinking In-Game Advertising: an interview with Saurav Dutta from InMobi
As part of Rethinking InGame Advertising month we take a dive into a PocketGamer.biz interview surrounding the ongoing evolution of in-game advertising with Saurav Dutta, the Director of Product Marketing at InMobi Saurav's insights allow us to find out more about the...