Staying at home: the staggering worldwide impact on the digital games industry
Amid the Covid-19 crisis, spending on digital gaming has reached record highs of $10.8bn in March 2020 with mobile gaming contributing more than 50% of this total at $5.7bn. This comes as no surprise as many individuals are using gaming as a positive source of entertainment and keeping connected with each other while staying safe at home.
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Trend or Table-stakes? Have your say on the future of Hybrid Monetization in Gaming
AdInMo Advisor Tiffany Keller shares her views from her career at the intersection of game development and in-game advertising on the evolution of monetization trends. We want to hear your views as well! Complete this 3 minute survey to be entered to win a Gamesforum...
AdInMo Developer Shoutout
Check out these top-notch mobile games that are turning in-game advertising into an art form! InGamePlay integrations from NOXGAMES, Promotion Software and Smokoko are visual proof ads can actually enhance gameplay, as well as providing incremental revenue. Let's...
Five things we’re looking forward to in Cannes
Team AdInMo is heading to Cannes Lions. The ultimate FOMO event for the advertising world and celebration of creativity. 1. We can’t wait to see the shortlist for this year’s Entertainment Lions for Gaming… although do hope one day we’re all gathering in Cannes...
