Staying at home: the staggering worldwide impact on the digital games industry
Amid the Covid-19 crisis, spending on digital gaming has reached record highs of $10.8bn in March 2020 with mobile gaming contributing more than 50% of this total at $5.7bn. This comes as no surprise as many individuals are using gaming as a positive source of entertainment and keeping connected with each other while staying safe at home.
More…
Gamescom 2023: Not the year of anything?
Another year, another hot Gamescom 2023 in Cologne. Everyone has their personal event-tips and mine is ‘you must ALWAYS click the “air conditioning” checkbox when booking your Gamescom room’, as like my home of Texas there is no alternative in Cologne in August. If...
Meet us at Devcom & Gamescom 2023
We're off to Cologne on 21st t0 25th August In just a couple of weeks time Team AdInMo will be heading off to join the gaming frenzy at this year's Devcom and Gamescom in Germany. We can't wait to connect again with friends and partners, old and new, at the biggest...
How many media touchpoints are in your day?
Demand Advisor, Yasin Dabhelia talks about why gaming is an essential touchpoint in an omnichannel media plan. In the ever-expanding realms of digital advertising, the gaming industry is becoming a formidable force with in-game formats consistently featuring in the...