A/B Testing Your InGamePlay Placements
Testing InGamePlay ad placements to understand the full potential and optimize implementation is always recommended.
You can enable sandbox mode for device testing and set-up A/B tests to understand impact on your key metrics. Here’s a useful case study from our partners SuperScale and the classic game Tiny Tower.
Technical Implementation
InGamePlay ads were seamlessly integrated into Tiny Tower’s game world to ensure they felt natural and non-intrusive. The placements were strategically selected to enhance the game’s aesthetic rather than detract from it. SuperScale is using InGamePlay to monetize through ads and help drive IAP conversion using our IAPBoost(™) tool.
The Tests
The following KPIs were tracked to measure the effectiveness and impact of the in-game placements in managed A/B tests
- Ad engagement
- Player retention
- In-game spending
Test 1 was to validate the placement did not have a negative experience of player experience and was carried out on new players only.
A second A/B test involved all players of Tiny Towers to understand monetization and player engagement.
The Outcomes:
The A/B tests confirmed there was no negative impact on retention among either new or existing players. The tests found positive impact across all KPIs including ARPDAU, IAP conversion and retention.
More…
Meet us at MAD//Fest London 2023
Catch us at MAD//Fest on 4th to 6th July Team AdInMo will be at Mad//Fest 2023. Looking forward to the legendary food & drink, navigating the picnic tables and lots of in-gaming chats! Book a meeting or email the team to hook up!More...
Usercentrics and AdInMo partner to drive monetization success for mobile game developers in Europe
Joint industry education programme launched to promote how consent-based monetization strategies boost in-game advertising revenues for developers Usercentrics, a global leader in Consent Management Platforms (CMP), has partnered with AdInMo, the in-game advertising...
Meet us at the Dubai GameExpo Summit
We're heading to Dubai on 21st and 22nd June Team AdInMo are more than a little exited to be visiting the vibrant city of Dubai this week for the PG Connects GameExpo Summit 2023. With the MENA market being the fasted growing games market in the world, we're looking...