A/B Testing Your InGamePlay Placements
Testing InGamePlay ad placements to understand the full potential and optimize implementation is always recommended.
You can enable sandbox mode for device testing and set-up A/B tests to understand impact on your key metrics. Here’s a useful case study from our partners SuperScale and the classic game Tiny Tower.
Technical Implementation
InGamePlay ads were seamlessly integrated into Tiny Tower’s game world to ensure they felt natural and non-intrusive. The placements were strategically selected to enhance the game’s aesthetic rather than detract from it. SuperScale is using InGamePlay to monetize through ads and help drive IAP conversion using our IAPBoost(™) tool.
The Tests
The following KPIs were tracked to measure the effectiveness and impact of the in-game placements in managed A/B tests
- Ad engagement
- Player retention
- In-game spending
Test 1 was to validate the placement did not have a negative experience of player experience and was carried out on new players only.
A second A/B test involved all players of Tiny Towers to understand monetization and player engagement.
The Outcomes:
The A/B tests confirmed there was no negative impact on retention among either new or existing players. The tests found positive impact across all KPIs including ARPDAU, IAP conversion and retention.
More…
AdInMo expands in-game commercial team
Mobile in-game advertising specialist AdInMo has appointed Yasin Dabhelia as VP Programmatic to grow its demand partner network in US, Americas and Europe. AdInMo, the contextual in-game advertising platform has appointed adtech gaming evangelist Yasin Dabhelia as its...
Game Spotlight: Motor Tour from Wolves Interactive
Wolves Interactive specializes in free to play mobile games with a large portfolio of globally successful titles, including several driving simulator games. Their first mobile game, Traffic Tour Car Racing Game achieved over 27 million downloads. Earlier in 2022, the...
Meet us at PG Connects London 2023
Meet Team AdInMo at PG Connects London on 23rd-24th January 2023! We’re donning our infamous orange t-shirts and heading to The Brewery for Pocket Gamer Connects London. It's the perfect way to kick-off 2023, meet up with industry friends and plot what’s in-store for...