A/B Testing Your InGamePlay Placements
Testing InGamePlay ad placements to understand the full potential and optimize implementation is always recommended.
You can enable sandbox mode for device testing and set-up A/B tests to understand impact on your key metrics. Here’s a useful case study from our partners SuperScale and the classic game Tiny Tower.
Technical Implementation
InGamePlay ads were seamlessly integrated into Tiny Tower’s game world to ensure they felt natural and non-intrusive. The placements were strategically selected to enhance the game’s aesthetic rather than detract from it. SuperScale is using InGamePlay to monetize through ads and help drive IAP conversion using our IAPBoost(™) tool.
The Tests
The following KPIs were tracked to measure the effectiveness and impact of the in-game placements in managed A/B tests
- Ad engagement
- Player retention
- In-game spending
Test 1 was to validate the placement did not have a negative experience of player experience and was carried out on new players only.
A second A/B test involved all players of Tiny Towers to understand monetization and player engagement.
The Outcomes:
The A/B tests confirmed there was no negative impact on retention among either new or existing players. The tests found positive impact across all KPIs including ARPDAU, IAP conversion and retention.
More…
August Developer Shoutout
Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These are the developers pioneering the use of immersive ads in their games...
AdInMo’s Top 10 Games from Pocket Gamer Launchpad #5
Ranging from the familiar to the obscure, from the weird to the wonderful, and most things in between, we’ve compiled our 10 favourite games from the latest edition of Pocket Gamer’s Launchpad, an event which showcases new and soon-to-be-released mobile games.10:...
What do giants of gaming and advertising think about in-game advertising?
We recently hosted a superstar panel at Pocket Gamer Connects Digital #7 where our CEO and co-founder Kristan Rivers chatted to Jarkko Rajamäki, VP of Advertising at Rovio and Marcin Lewandowski, Account Director for Publicis Groupe. InGame Advertising is a new ad...