AdInMo extends supply-side network with Mobfox integration

AdInMo extends supply-side network with Mobfox integration

AdInMo integration opens new channel for Mobfox clients to target mobile gaming  AdInMo, the mobile InGamePlay Brands Ads platform, has completed an integration with global programmatic advertising SSP, Mobfox, extending AdInMo’s supply-side network and providing Mobfox’s global advertiser clients with a new channel to target mobile games audiences.  AdInMo’s in-game ad units blend seamlessly with the game experience, enabling brands to serve click-free ads which interact with players in an authentic manner. As a result, AdInMo ads typically achieve 4X higher brand recall rates and greater...

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Off The Rails… and In The Game

Off The Rails… and In The Game

Kwalee integrates AdInMo’s InGame Ads into hyper-casual hit Off The Rails   More than a quarter of mobile game developers plan to start monetizing their free-to-play games with dynamic in-game advertising in the next six months, according to a recent industry survey carried out by Pocketgamer (26.7%) Ahead of the curve is UK-based developer and publisher of hyper-casual games Kwalee, which has grown significantly in recent months and now has more than 100 employees around the world. The industry-leading firm has selected AdInMo, the InGame Mobile AdTech platform to integrate immersive brand...

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WPP co-founder Preston Rabl & i-design founder Ana Stewart join AdInMo board

WPP co-founder Preston Rabl & i-design founder Ana Stewart join AdInMo board

Two new board appointments extend in-game specialists AdInMo’s advertising and adtech expertise   Following its recent investment led by Techstart Ventures,  AdInMo, the in-game advertising platform, today announced the appointments of two further investors Preston Rabl and Ana Stewart to its board of directors. Rabl co-founded the world’s largest advertising company, WPP with Martin Sorrell. He has since invested in a broad range of businesses across advertising, technology and investment management industries. Ana Stewart, is the co-founder of adtech pioneer i-design.  The digital UX...

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We’re hiring an SDK developer

We’re hiring an SDK developer

Job Description – SDK Developer (Unity + Unreal), Full-time / Permanent, Edinburgh   Are you not entertained? Love free-to-play games? Hate all those ads? We do too, and we’re doing something about it!   We are: AdInMo is the leading Dynamic In-Game Advertising platform for mobile, AR & VR, and eSports games. We are replacing horrible interruptive video and banner ads in games with true in-game brand integrations. Our customers are leading game developers and publishers who integrate our lightweight Unity SDK into their games, and advertisers and ad exchanges who wish to place...

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Techstart Ventures backs in-game ad platform AdInMo in $500K seed funding round

Techstart Ventures backs in-game ad platform AdInMo in $500K seed funding round

AdInMo appoints ex-delta DNA co-founder Chris Wright as Chief Technology Officer 20th, May 2020, Edinburgh: AdInMo, the programmatic ad platform for video games, has secured a $500K investment round led by Techstart Ventures, a leading investor in start-ups across Scotland and Northern Ireland, whose previous investments include games services and liveops company ChilliConnect, which was acquired by Unity Technologies in 2019. Edinburgh-based AdInMo brings together the power of advertising with the reach and audience of video gaming. Its platform enables game developers to seamlessly...

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