Meet us at PG Connects London 2023
Meet Team AdInMo at PG Connects London on 23rd-24th January 2023! We’re donning our infamous orange t-shirts and heading to The Brewery for Pocket Gamer Connects London. It's the perfect way to kick-off 2023, meet up with industry friends and plot what’s in-store for ad monetization and in-game...
Eskimi Teams Up With AdInMo To Accelerate In-Game Advertising And Access Mobile Players
Eskimi, one of the leading AdTech platforms in the programmatic industry, has recently partnered up with AdInMo to accelerate in-game advertising and enhance the experience for both players and advertisers. Mobile gaming is the largest and fastest-growing gaming platform, which is set to surpass...
Wolves Interactive and AdInMo collaborate to enhance the in-game racing experience
Leading mobile racing game specialist Wolves Interactive selects AdInMo as it’s in-game advertising monetization partner. 27th October 2022, Edinburgh, UK and Turkey: AdInMo, the in-game advertising platform, today announced a multi-title deal with Wolves Interactive to monetize their portfolio of...
Meet us at Gamesforum Seattle
Meet Team AdInMo Stateside on Wednesday 26th October It’s almost time to saddle up for the next Gamesforum this time taking place in Seattle. AdInMo's CEO and Co Founder, Kristan Rivers will be presenting a practical guide on how to monetize with in-game advertising the right way. A Fistful of...
Howdy! Gamesforum London 2022
Gamesforum never feels like an event but a community meet-up…. And Team AdInMo was definitely in a ‘howdy, partner’ mood! Here’s our round-up from London. The London edition of Gamesforum earlier this month was as fantastic as ever. With the Unity / Ironsource / App Lovin debacle as the backdrop,...
Meet us at Gamesforum London
Meet Team AdInMo at Gamesform London on Thursday 15th September! One of our favourite events Gamesforum returns to London this month and Team AdInMo will be out in force catching up with fellow ad monetizers. Our CEO Kristan Rivers and COO Joanne Lacey will be lifting the hood on in-game...
Measurement Standards for In-Game Advertising Released (finally!)
In a joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC), IAB has released its Intrinsic In-Game (IIG) Measurement Guidelines to establish updated measurement guidelines for in-game advertising. AdInMo is proud to have collaborated in their development as part of a...
AdInMo Welcomes Video Ads in SDK V2.2
V2.2 of AdInMo’s InGamePlay SDK introduces a new ad format: video. These are, pardon the pun, a game-changer. Here, we’ll discuss why. Video has huge potential to enhance the game experiences you create. In the right setting, on a TV screen or big-city billboard, these ads will look fantastic,...
August & September Events
Meet Team AdInMo in Cologne, Istanbul and London It's shaping up to be a very busy year for gaming and advertising events. We've loved catching up with everyone in the mobile industry, but we're not done yet! If you’re attending any of the following events over August and September we’d love to...
In-game Viewability and Measurement Guidelines
AdInMo part of the industry taskforce developing new guidelines for in-game advertising. In a joint collaboration with IAB Tech Lab, and the Media Rating Council (MRC), IAB US has established updated measurement guidelines for ads that appear within gameplay. The release is open for public...
Meet us at Gamesforum Berlin
The next stop on our events tour is to the cultural city of Berlin, where Gamesforum will be hosting their latest summit on Wednesday 15th June. As part of Gamesforum Berlin, our CEO Kristan Rivers will be joining fellow monetization experts Kalok Chan of Verve, Andrei Luzan of Mamboo Games and...
June European Tour
Meet Team AdInMo in Berlin, Istanbul or London It's definitely great to be back at in-person events and Team AdInMo will be out in force at several upcoming industry events meeting our games and advertising partners. If you’re attending any of the following events we’d love to schedule a chat and...
We stand with Ukraine
Here’s a few of the pictures from our fundraising event in aid of Ukraine and in honour of our teammates displaced across Europe right now. For those attending it was an emotion-fuelled evening of incredible music, poetry and heart-breaking real stories from the frontline. In total we’ve now...
Make Music Not War
For one night only: 9th May Team AdInMo UK will be switching gears from games to music to Stand with Ukraine #Westandwithukraine and we’ve got one goal: to raise as much money as possible to help those fighting and fighting to survive the war in Ukraine. On 9th May we’re hosting a concert at the...
5th May: Nathan is Speaking at Startups 101, Turing Fest 2022
Our Head of Game Design is taking part in a panel discussion at Turing Fest's Startups 101 event in Dundee this week! Nathan will join a panel of other recent startup hires including, Lewis Sweenie from Broker Insights and Katy Wood from Hyper Luminal Games. This will be an informal discussion...
