Introducing Immersive In-Game Audio Ads
In the fast-evolving landscape of digital advertising, innovative and non-intrusive formats are becoming increasingly sought after by both brands and developers. InGamePlay audio ads are available as an exciting new feature of our latest SDK release. In this video our Product Director, Adam...
Major new release from AdInMo combines player data and multi format support to become the most integrated InGamePlay platform
We've just added audio and rewarded formats to our tech stack so that publishers and advertisers can now reach and monetize players with even more formats from a single ad placement. The comprehensive InGamePlay SDK gives publishers greater choice and control on how best to monetize and retain...
A better way to game
The call to arms of NSPCC’s inaugural Game Safe Festival was ‘to help build a safer online world for young people’. Our COO Joanne Lacey participated in a roundtable of publishers & developers, platforms, industry bodies, eSports teams and influencers to play and act for a better way to game....
AdInMo appoints contextual tech guru as Chief Product and Technology Officer
AdInMo’s leadership team expansion continues with the appointment of Richard Brindley as CPTO. Previously CIO at contextual targeting pioneers Vibrant Media, he sees privacy-first addressability as the unlock for brand advertisers wanting to reach relevant audiences in-game. We are very excited...
Rewarding players and privacy is rewarding
From non-intrusive in-game brand ad formats to rewarded play discussion led by Felix Braberg Co-founder, two & a half gamers explored the latest thinking in the rewarded space to better understand the innovations and requirements for monetization & retention. Here’s a few highlights from...
When the hat fits: AdInMo appoints industry veteran John Rankin as Chief Revenue Officer as part of leadership expansion
Industry veteran is a much overused term but AdInMo’s latest executive appointment truly fits the moniker bringing extensive games and advertising industry experience. John rejoins Team AdInMo to head-up commercial strategy for the in-game advertising platform. We're super delighted to announce...
In-game advertising addressability: Curled up on the sofa? Waiting for the train? 5 mins or 5 hours? YES.
Who can advertisers reach with in-game advertising? AdInMo Advisor Meraj Kunarajah has been working with our data science team to lift the hood on different Player Personas. With Google’s cookie deprecation finally rolling out, it’s fair to assume that device ID and MAIDs (mobile advertising ID)...
Meet us at Gamesforum Barcelona 2024
The 2024 event season is well underway with Spain being our next stop for Gamesforum Barcelona on 7th and 8th February. Come and meet us! All Gamesforum events feel like you’re hanging out with smart friends. You learn something and you enjoy their company. That’s why we’re excited to be involved...
AdInMo hires industry big-hitter to smash 2024 in-game product innovation bringing Rewarded InGamePlay & Audio into the mix
Former TargetSpot and Azerion executive Adam Pattison joins Team AdInMo as Product Director to spearhead the company’s player-first roadmap. Great news for AdInMo; we've appointed industry leader, Adam Pattison, as its new Product Director. Adam joins from Targetspot where he was the Targetplay...
Meet us at PG Connects London 2024
Meet Team AdInMo at PG Connects London on 22nd-23rd January 2024! We're super excited to be heading to The Brewery next week for Pocket Gamer Connects London. It's going to be an epic start to events in 2024, and we can't wait to meet up with our industry pals and dive into all things ad...
Just how accurate are annual predictions? Our CEO Kristan Rivers scores pretty well
The last few years have involved plenty of change and uncertainty for both the games and adtech industries, and I’m sure 2024 will be no different. Before we look ahead, let's look at how my 2023 predictions turned out. Mobile gaming audiences will continue to diversify: A This was a bit of a...
Team AdInMo’s Top 10 Favourite Mobile Games in 2023
This year, Team AdInMo’s annual debate about our favourite mobile games was more heated than ever! 2023 saw plenty of hot new titles being released including Final Fantasy VII Ever Crisis and Teenage Mutant Ninja Turtles: Shredder’s Revenge but were they good enough to replace our classic heroes? ...
In-game advertising campaign drives search uplift for Brazilian FMCG brand FOODZ
AdInMo and Foodz brand awareness campaign drives an 11.5% Google search increase In our latest case study for brand awareness we reveal the powerful impact of its recent in-game campaign for Brazil-based nutritional food drink company, Foodz. Foodz, which recently featured on business reality...
AdInMo & Usercentrics consent management partnership accelerates European in-game monetization
Developer case study on consent implementation highlights significant uplift across key monetization metrics CPMs, fill rate and ARPDAU. We’ve just published the first results of our joint industry education programme with Consent Management Platform (CMP) Usercentrics to help mobile game...
Developer Shout Out: Nextwave Multimedia
Advertising and live sports events go hand-in-hand with pitch-side billboards surrounding real-world stadiums. This makes in-game advertising a natural fit for any sports mobile games and this month has been all about the Cricket World Cup 2023 reaching its climax this weekend in India. Award...