IAB UK Guide to Gaming
An introduction to the world of gaming by IAB UK’s Gaming Group
We are delighted to be part of IAB UK‘s Gaming Group who has just launched its Guide to Gaming to help advertisers better understand the vast opportunities gaming offers. It’s packed with insights from the working group on different gaming audiences, formats and how to deliver effective gaming campaigns.
“One of the best ways to connect advertisers and hard-to-reach audiences is through the medium of gaming. As a member of the IAB Gaming Group I’m thrilled with the release of this Guide to Gaming. It’s a great introduction for advertisers to the world of gaming and in particular happy to help shine the spotlight on the new mobile advertising category: in-game brand ads.”
Kristan Rivers, CEO and Co-founder AdInMo.
Download the Guide to Gaming here
- In the Game: In-game advertising opportunities, looking specifically at how brands can directly influence gameplay visuals/audio with their messaging or alter the gaming experience through skins and sponsored content
- Around the Game: The opportunities available to brands during the gaming experience but not within the gameplay itself. Examples of this include in-app rewarded video, interstitials and overlayed audio ads
- Away from the Game: Opportunities within gaming that exist away from the gameplay experience itself. This includes streaming, esports, influencer and content marketing
More…
We’re finalist at the Mobile Games Awards!
We're excited to announce that we've been nominated in the Best Advertising & UA Service category for the upcoming Pocket Gamer Mobile Games Awards! Team AdInMo would be honored if you could take a moment to vote for us. Whether you appreciate our cutting-edge...
InSideInGameInSights with Tiffany Keller
Episode 1 of our shiny new industry insight series, InSideInGameInSights is out now! Each month Team AdInMo will be chatting to gaming and advertising experts about their expert experiences and views on ever-evolving the digital advertising and monetization...
Why mobile games are the contextual key
Mobile games can help advertisers in a post-cookie era with a richness of behavioural data and contextual targeting. Our VP Programmatic Yasin Dabhelia explores why. Gaming has taken the entertainment industry by storm and mobile gaming, in particular, has emerged as...