Curse of the click and the future of in-game advertising

Curse of the click and the future of in-game advertising Kristan Rivers, CEO of AdInMo, explores how the ‘Curse of the Click’ is holding back the creative potential of in-game advertising as a brand advertising channel.  Back in the day the phrase “nobody ever got...

AdInMo SDK launches on the Unity Asset Store

AdInMo SDK launches on the Unity Asset Store New Design Clinic invites developers to benchmark InGamePlay Brand Advertising monetization potential AdInMo’s InGamePlay™ brand advertising SDK from is now available to all mobile game creators via the Unity Asset Store,...

Connecting DOOH advertisers with mobile gaming audiences

Connecting DOOH advertisers with mobile gaming audiences Partnership extends Lemma’s online Digital Out Of Home network into mobile games and boosts AdInMo’s reach in key Asian gaming market  AdInMo, the InGamePlay™ brand advertising platform, today announced a...

IAB UK Guide to Gaming

IAB UK Guide to Gaming An introduction to the world of gaming by IAB UK’s Gaming Group We are delighted to be part of IAB UK’s Gaming Group who has just launched its Guide to Gaming to help advertisers better understand the vast opportunities gaming...

InMobi and AdInMo Partner to Connect Brands and Mobile Gamers

InMobi and AdInMo Partner to Connect Brands and Mobile Gamers Integration enables advertisers to reach premium mobile gaming audiences with AdInMo’s immersive brand ads AdInMo, the mobile InGamePlay™ brand advertising platform, has announced a partnership with global...