Player Insights 2021
What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.
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Make Music Not War
For one night only: 9th May Team AdInMo UK will be switching gears from games to music to Stand with Ukraine #Westandwithukraine and we’ve got one goal: to raise as much money as possible to help those fighting and fighting to survive the war in Ukraine. On 9th May...
5th May: Nathan is Speaking at Startups 101, Turing Fest 2022
Our Head of Game Design is taking part in a panel discussion at Turing Fest's Startups 101 event in Dundee this week! Nathan will join a panel of other recent startup hires including, Lewis Sweenie from Broker Insights and Katy Wood from Hyper Luminal Games. This will...
Game Spotlight: 100 Doors Escape from Prison from Peaksel
With 100 Doors: Escape from Prison, Peaksel have unlocked the secret to a great InGamePlay ad integration. The game is a classic escape-the-room style puzzler with a gritty prison twist, where players must scheme their way to a solution in each cell, each conundrum...