Player Insights 2021
What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.
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InMobi and AdInMo Partner to Connect Brands and Mobile Gamers
Integration enables advertisers to reach premium mobile gaming audiences with AdInMo’s immersive brand ads AdInMo, the mobile InGamePlay™ brand advertising platform, has announced a partnership with global mobile advertising giant InMobi. Technical integration of the...
InGamePlay Review #1 H.I.D.E.
H.I.D.E. by GS Game Studio InGamePlay Review is a video series where our in-house Game Designer Nathan Ball takes a look at the games which are using this exciting new ad format in interesting and creative ways. In this episode, he takes a look at H.I.D.E. from GS...
Visible but not annoying. The new rules of in-game advertising
We recently held a virtual roundtable. Our CEO Kristan Rivers joined Niki Chana Publisher Partnerships at Verizon Media, Nathaniel Barker Director of Business Development at Kolibri Games, Julien Bourhis VP of Operations at Homa Games in a lively session moderated by...