Learn How to Design In-Game Ad Placements at PocketGamer Connects Digital #8
Team AdInMo is back at Pocket Gamer Connects this month and our resident Head of Game Design, Nathan Ball, will be sharing best practice recommendations for developers looking to integrate in-game advertising into their games.
How to design in-game ad placements
Imagine if you could have the best of both worlds: Strong monetization and ads that don’t annoy your players. InGamePlay brand advertising is served directly into the gameplay itself seamlessly integrated like any other game object.
This session walks you through best practices when designing in-game ad placements. Learn about the key principles behind generating viewable ad impressions and how to optimize your ad monetization without impacting churn.
Check out some of Nathan’s content on YouTube including our InGamePlay Review series featuring developers who have already started monetizing with InGamePlay brand ads.
InGamePlay Design Guide
Last week, AdInMo's Ad Ops Director, Reece Eaton, was at ATS London 2022. The ad industry’s favourite event (Cannes who…?) put the quest to create consumer-centric, privacy-first marketing front and centre, and Reece shares his takeaways on the solid progress made.ATS...
Bus Simulator Real is a popular simulator title from India-based developer Shadow Mission Game Soft. The game features a lot of local flavour, with accurate recreations of Indian locations and traffic laws, as well as the eclectic, colorful buses. Players can explore...
In part two of our Gamesforum webinar wrap-up, we take a look at player experience and in-game advertising. Using all of the Buffalo Our CEO Kristan Rivers summed things up nicely: “The game experience isn’t just when you’re playing the game”. One of the key...