Meet us at the Programmatic Pioneers Summit
London Calling! 25th and 26th May 2023
Programmatic in-game advertising is definitely pioneering and we’re looking forward to connecting with attendees at the Programmatic Pioneers Summit in London next week.
If you’re attending either of the days, be sure to book a meeting with one of the team to catch up or find out how InGamePlay brand advertising is helping advertisers pioneer both addressability and attention measurement challenges.
More…
AdInMo Developer Shoutout
Mobile games development is a fine balance between creating the best games for players and paying the bills. We get it. Here’s our regular check in on some of the latest developers doing just that by increasing monetization while improving the game experience with...
How Equativ is levelling-up its gaming marketplace with in-game advertising
With approximately 3 billion gamers worldwide, the gaming market surpasses the combined size of the TV and Music industries. Projections indicate that gaming revenues are expected to reach nearly $350 billion by 2027. The IAB has made significant strides in...
Mad week at MAD//Fest
The team at MAD//Fest pulled off another amazing gathering in East London. Fantastic content across all marketing disciplines and a great lens through which to see in-game advertising in the context of brand marketing. Here’s our COO, Joanne Lacey’s highlights from...