PocketGamer Roundtable
What will be the winning monetization mix in 2022?
According to the forthcoming 2021 Pocketgamer Mobile Games Developer Trends Survey, a quarter of mobile game developers will try at least one new monetization method in the next six months. Expert speakers will share their insights on why it’s so important to continually evolve your monetization strategy and what they think is the right monetization strategy across different models and game genres.
The roundtable will cover trends such as ad personalization, ask how to increase advertising eCPMs and explore increasing developer demand for better control of ads in games. With over a third of developers opting for non-interruptive ads, the session will take a deep-dive on in-game advertising and what to consider when trialling new immersive ad formats into your game.
Check out our list of speakers below!
Tianyi Gu
Market Lead Telecom & Mobile Services, Newzoo
Kristan Rivers
CEO & Founder at AdInMo
Alex Oltoff
Head of MAS Customer Product at Yodo1
Michal Hablovic
Ad Monetisation Lead at Pixel Federation
Brian Baglow (Panel Moderator)
Managing Editor at PG
Anton Volnykh
More…
Stealth Master InGamePlay Case Study
Global hyper-casual games publisher SayGames see in-game advertising as a strategic opportunity to improve player experience and drive incremental revenue. In our latest game developer case study, we take a look at how SayGames integrated AdInMo’s InGamePlay brand ads...
AdInMo Developer Shoutout
We want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. In this Quarter 1 2022 edition of the AdInMo Developer Shoutout we’ll be talking about some of...
27th April Webinar: Personalizing In-game advertising. Why it’s all about the player
On Wednesday 27th April 2022, we’ll be hosting a free to register webinar with Gamesforum on how leveraging first-party datasets and personalizing ad targeting creates better monetization for publishers and more effectiveness for advertisers. In-game advertising is...