Staying at home: the staggering worldwide impact on the digital games industry

Amid the Covid-19 crisis, spending on digital gaming has reached record highs of $10.8bn in March 2020 with mobile gaming contributing more than 50% of this total at $5.7bn. This comes as no surprise as many individuals are using gaming as a positive source of entertainment and keeping connected with each other while staying safe at home.

 

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Placing AdInMo Ads – A Designer’s Guide

Placing AdInMo Ads – A Designer’s Guide

Where’s the best place to integrate  in-game brand ads in your own games? This is a multi-layered issue, and the answer will vary greatly based on your specific game, but here are some general best practices that will help you rack up as many impressions as possible!...

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Off The Rails… and In The Game

Off The Rails… and In The Game

Kwalee integrates AdInMo’s InGame Ads into  hyper-casual hit Off The Rails   More than a quarter of mobile game developers plan to start monetizing their free-to-play games with dynamic in-game advertising in the next six months, according to a recent industry...

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PG .biz Roundtable: The New Rules Of In-Game Advertising

PG .biz Roundtable: The New Rules Of In-Game Advertising

PG.biz Roundtable: The New Rules Of InGame Advertising   3rd December, 4PM In this year’s Pocketgamer Mobile Games Developer Trend Report new monetization models were named as the number one priority in the 12 months ahead with 46.3% developers citing dynamic...

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