Our Story

AdInMo was founded in 2017 in the home of games development Austin, Texas with one clear ambition: to make the advertising in games less sh*t…! In late 2019, we set up our HQ in Edinburgh, Scotland, the data capital of Europe to unlock the true potential of personalized in-game advertising for players, developers and advertisers alike. Today, Team AdInMo is a fully distributed global team committed to always follow three guiding principles to make InGamePlay a great experience for everyone.

Keep Players Playing

Give developers choice & control

Connect advertisers with relevant audiences

Immersive ads that add value

New monetization solutions

Data-driven targeting and metrics

Pioneering Change

Both the games and advertising ecosystems are facing big changes. Regulators and consumers alike demand greater privacy. Developers are under pressure from soaring user acquisition costs and ad fatigue that drives churn. Advertisers want more value from their media spend and need to be able to measure attention and engagement. In-game advertising is pioneering change now offering

Next Level

We’re on a mission to make in-game advertising a scalable programmatic media channel. Data is at the heart of our approach. It’s not about tracking (we’re glad IDFA went away and that cookies are next); it’s about creating targeted brand experiences for diverse player personas based on contextual targeting, mapping behavioural data and proprietary signals.

Always privacy first

More player agency

Greater brand relevancy

More…

Introducing Immersive In-Game Audio Ads

Introducing Immersive In-Game Audio Ads

In the fast-evolving landscape of digital advertising, innovative and non-intrusive formats are becoming increasingly sought after by both brands and developers. InGamePlay audio ads are available as an exciting new feature of our latest SDK release.  In this video...

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A better way to game

A better way to game

The call to arms of NSPCC’s inaugural Game Safe Festival was ‘to help build a safer online world for young people’. Our COO Joanne Lacey participated in a roundtable of publishers & developers, platforms, industry bodies, eSports teams and influencers to play and...

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