Game Spotlight: Gumslinger from Itatake

Swedish developer Itatake were 2021 winners of Google Play’s Indie Games Festival with Gumslinger: a gummy sweet inspired PVP shootout. In this first post in our new Game Spotlight Series, we chat to the team about their success and experience of monetizing with InGamePlay brand advertising. A...

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December Developer Shoutout

Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These are the developers pioneering the use of immersive ads in their games and reaping the monetization...

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Team AdInMo’s Top 10 Mobile Games of 2021

While it hasn't been a great year for much, 2021 has been a great year for games, particularly in the world of mobile. From exciting new releases, to revisiting the classics, there was something for everybody. Here at Team AdInMo, we've sorted through our favourites to bring you our top 10 mobile...

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Media is Evolving! How a Transmedia Approach can Supercharge Content

The Modern Crucible of Content In today's modern entertainment world, the borders between mediums are starting to fade away. The mass adoption and expansion of the internet has had a homogenizing effect; content and communities that would never have mixed previously do so daily, exchanging ideas...

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November Developer Shoutout

Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These are the developers pioneering the use of immersive ads in their games and reaping the monetization...

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First Time User Experience

First Time User Experience: Why it Matters, and How to Get it Right

You only get one chance to make a good first impression; this statement is just as true for a mobile game as it is for yourself!  It’s something that every developer knows, and yet tutorials continue to be a developmental afterthought, often lacking in execution. This can lead to significant...

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What will be the Winning Monetization Mix for 2022

I've been reflecting on the great insights shared among games industry peers at the recent PocketGamer.biz roundtable.  Joining me on the panel was:  Tianyi Gu: Newzoo Market Lead Telecom & Mobile ServicesAlex Olthoff: Yodo1 Head of MAS Customer ProductMichal Hablovič: Pixel Federation Ad...

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Indie Game Developer Interview

Indie Showcase Vlog from Develop: Brighton

While at Develop: Brighton our Head of Design, Nathan Ball, spent plenty of time hanging out at the Indie Showcase, which exhibited some fantastic innovations, ranging from playable abstract art pieces to complex meditations on grief and loss. Check out the full interviews in Nathan’s vlog below,...

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Develop: Brighton Game Developer Conference

Back to Reality: Team AdInMo’s Top 3 Moments from Develop: Brighton

With the dark clouds of the pandemic hopefully beginning to clear, last week the UK games industry emerged, blinking, into the sunlight, and Team AdInMo made their way to the bracing beaches to participate in Develop: Brighton 2021.  Always a popular get-together, this year’s Develop felt extra...

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October Developer Shoutout

Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These are the developers pioneering the use of immersive ads in their games and reaping the monetization...

read more
Results of Mobile Games Developer Trends Survey

Download the results of the Developer Trends Survey

The one constant in the global games market is change. Very little remains static in a rapidly evolving industry being pushed forward by new technology, new markets, and the seemingly endless demand for new gaming experiences.We are delighted to see (for the second year running) this study...

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AdInMo Round Table Mobile Game Monetization

PocketGamer Roundtable

What will be the winning monetization mix in 2022? According to the forthcoming 2021 Pocketgamer Mobile Games Developer Trends Survey, a quarter of mobile game developers will try at least one new monetization method in the next six months. Expert speakers will share their insights on why it’s so...

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August Developer Shoutout

Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These are the developers pioneering the use of immersive ads in their games and reaping the monetization...

read more