Gamescom 2023: Not the year of anything?

Gamescom 2023: Not the year of anything?

Another year, another hot Gamescom 2023 in Cologne. Everyone has their personal event-tips and mine is ‘you must ALWAYS click the “air conditioning” checkbox when booking your Gamescom room’, as like my home of Texas there is no alternative in Cologne in August.  If I’m honest I’ve struggled with...

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How many media touchpoints are in your day?

How many media touchpoints are in your day?

Demand Advisor, Yasin Dabhelia talks about why gaming is an essential touchpoint in an omnichannel media plan. In the ever-expanding realms of digital advertising, the gaming industry is becoming a formidable force with in-game formats consistently featuring in the list of ‘emerging channels’...

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AdInMo Developer Shoutout

AdInMo Developer Shoutout

Mobile games development is a fine balance between creating the best games for players and paying the bills. We get it. Here’s our regular check in on some of the latest developers doing just that by increasing monetization while improving the game experience with immersive in-game ads. We salute...

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Mad week at MAD//Fest

Mad week at MAD//Fest

The team at MAD//Fest pulled off another amazing gathering in East London. Fantastic content across all marketing disciplines and a great lens through which to see in-game advertising in the context of brand marketing. Here’s our COO, Joanne Lacey’s highlights from the week.    All Eyes On...

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Gaming is green – here’s why…

Gaming is green – here’s why…

Did you know that the advertising industry emits more emissions than the entire aviation industry (Sharethrough)? Scary isn’t it? Programmatic is now fundamental to the  digital ad ecosystem; however the delivery and measurement of advertising is a significant factor to the increase in the carbon...

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Programmatic Pioneering

Programmatic Pioneering

Last month our COO Joanne Lacey attended the Programmatic Pioneers Summit in London. Here, she shares some of her takeaways on the key themes and opportunities in programmatic advertising ecosystem according to the analyst and brands at the show. AI The ever-enigmatic Sir Martin Sorrell kicked off...

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Sega and Rovio: A Match Made in Gaming Heaven?

Sega and Rovio: A Match Made in Gaming Heaven?

Whether you consider yourself a gamer or not, you're probably familiar with the names Sonic the Hedgehog and Angry Birds. Sega is the legendary Japanese video game publisher of classics such as Sonic the Hedgehog and Virtua Fighter. Meanwhile, Rovio is the Finnish mobile gaming company behind...

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Why it pays to update

Why it pays to update

Monetizing with in-game advertising continues to evolve as an emerging ad format. In April, we launched V2.5 of our InGamePlay SDK. Product Manager Herman Khabazov talks about how the latest features maximise monetization and why it’s important for developers to keep pace with in-game...

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Why brand safety is king

Why brand safety is king

Each month Team AdInMo chats to gaming and advertising experts about their experiences and views on the ever-evolving digital advertising and monetization landscape. Tiffany Keller, Product Director at Scopely is back in the hot seat talking about the issues of brand safety and privacy best...

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AdInMo Developer Shoutout

AdInMo Developer Shoutout

Mobile games development is a fine balance between creating the best games for players and paying the bills. We get it. Here’s our regular check in on some of the latest developers doing just that by increasing monetization while improving the game experience with immersive in-game ads. We salute...

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What’s PlayerDwellTime and why does it matter?

What’s PlayerDwellTime and why does it matter?

Attention gets talked about a lot in advertising, but currently there isn’t a common understanding of what it actually means and how to best measure it. Here, our COO Joanne Lacey looks at how things are shaping up in the attention economy and shares the latest benchmark data from AdInMo on...

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InSideInGameInSights with Tiffany Keller

InSideInGameInSights with Tiffany Keller

Episode 1 of our shiny new industry insight series, InSideInGameInSights is out now!  Each month Team AdInMo will be chatting to gaming and advertising experts about their expert experiences and views on ever-evolving the digital advertising and monetization landscape.   In this episode, Herman...

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Why mobile games are the contextual key

Why mobile games are the contextual key

Mobile games can help advertisers in a post-cookie era with a richness of behavioural data and contextual targeting. Our VP Programmatic Yasin Dabhelia explores why.  Gaming has taken the entertainment industry by storm and mobile gaming, in particular, has emerged as a leader in the market. In...

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AdInMo Developer Shoutout

AdInMo Developer Shoutout

Mobile games development is a fine balance between creating the best games for players and paying the bills. We get it. Here’s our regular check in on some of the latest developers doing just that by increasing monetization while improving the game experience with immersive in-game ads. We salute...

read more