Gamescom 2023: Not the year of anything?
Another year, another hot Gamescom 2023 in Cologne. Everyone has their personal event-tips and mine is ‘you must ALWAYS click the “air conditioning” checkbox when booking your Gamescom room’, as like my home of Texas there is no alternative in Cologne in August. If I’m honest I’ve struggled with...
Meet us at Devcom & Gamescom 2023
We're off to Cologne on 21st t0 25th August In just a couple of weeks time Team AdInMo will be heading off to join the gaming frenzy at this year's Devcom and Gamescom in Germany. We can't wait to connect again with friends and partners, old and new, at the biggest games event in Europe. If...
How many media touchpoints are in your day?
Demand Advisor, Yasin Dabhelia talks about why gaming is an essential touchpoint in an omnichannel media plan. In the ever-expanding realms of digital advertising, the gaming industry is becoming a formidable force with in-game formats consistently featuring in the list of ‘emerging channels’...
AdInMo partners with NumberEight for Demographic Targeting
NumberEight introduces new demographic targeting at scale using AI intelligence. NumberEight, a leading identity platform for AI-based behavioural intelligence, is proud to announce the release of its demographic-targeting product. By leveraging cutting-edge AI technology and untapped mobile data,...
AdInMo Developer Shoutout
Mobile games development is a fine balance between creating the best games for players and paying the bills. We get it. Here’s our regular check in on some of the latest developers doing just that by increasing monetization while improving the game experience with immersive in-game ads. We salute...
How Equativ is levelling-up its gaming marketplace with in-game advertising
With approximately 3 billion gamers worldwide, the gaming market surpasses the combined size of the TV and Music industries. Projections indicate that gaming revenues are expected to reach nearly $350 billion by 2027. The IAB has made significant strides in establishing definitions and standards...
Mad week at MAD//Fest
The team at MAD//Fest pulled off another amazing gathering in East London. Fantastic content across all marketing disciplines and a great lens through which to see in-game advertising in the context of brand marketing. Here’s our COO, Joanne Lacey’s highlights from the week. All Eyes On...
Gaming is green – here’s why…
Did you know that the advertising industry emits more emissions than the entire aviation industry (Sharethrough)? Scary isn’t it? Programmatic is now fundamental to the digital ad ecosystem; however the delivery and measurement of advertising is a significant factor to the increase in the carbon...
Meet us at MAD//Fest London 2023
Catch us at MAD//Fest on 4th to 6th July Team AdInMo will be at Mad//Fest 2023. Looking forward to the legendary food & drink, navigating the picnic tables and lots of in-gaming chats! Book a meeting or email the team to hook up!More...
Usercentrics and AdInMo partner to drive monetization success for mobile game developers in Europe
Joint industry education programme launched to promote how consent-based monetization strategies boost in-game advertising revenues for developers Usercentrics, a global leader in Consent Management Platforms (CMP), has partnered with AdInMo, the in-game advertising platform, to help mobile game...
Meet us at the Dubai GameExpo Summit
We're heading to Dubai on 21st and 22nd June Team AdInMo are more than a little exited to be visiting the vibrant city of Dubai this week for the PG Connects GameExpo Summit 2023. With the MENA market being the fasted growing games market in the world, we're looking forward to connecting with...
Bem-Vinda, Bienvenida! AdInMo accelerates growth in Latin America
Manuela Pinho de Magalhaes joins Team AdInMo to lead Sales & Partnerships in the Region. The number of mobile game players in Latin America is forecast to increase by 18% to nearly 140 million users in 2027 and AdInMo has appointed Manuela Pinho De Magalhaes to drive our in-game advertising...
Programmatic Pioneering
Last month our COO Joanne Lacey attended the Programmatic Pioneers Summit in London. Here, she shares some of her takeaways on the key themes and opportunities in programmatic advertising ecosystem according to the analyst and brands at the show. AI The ever-enigmatic Sir Martin Sorrell kicked off...
Sega and Rovio: A Match Made in Gaming Heaven?
Whether you consider yourself a gamer or not, you're probably familiar with the names Sonic the Hedgehog and Angry Birds. Sega is the legendary Japanese video game publisher of classics such as Sonic the Hedgehog and Virtua Fighter. Meanwhile, Rovio is the Finnish mobile gaming company behind...
Meet us at the Programmatic Pioneers Summit
London Calling! 25th and 26th May 2023 Programmatic in-game advertising is definitely pioneering and we’re looking forward to connecting with attendees at the Programmatic Pioneers Summit in London next week. If you're attending either of the days, be sure to book a meeting with one of the team to...