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A/B Testing Your InGamePlay Placements

A/B Testing Your InGamePlay Placements Testing InGamePlay ad placements to understand the full potential and optimize implementation is always recommended. You can enable sandbox mode for device testing and set-up A/B tests to understand impact on your key metrics....

IAPBoost™️ unwrapped at PGC London 2025

IAPBoost™️ unwrapped at PGC London 2025 This week at Pocketgamer Connects London, we were delighted to be joined on stage by our partners SuperScale and NOXGAMES who shared early insights from working with InGamePlay 3.0. We launched our latest SDK in Q4 rolling out...

Mobile gaming and advertising predictions 2024/2025

Mobile gaming and advertising predictions 2024/2025 AdInMo’s co-founder and CEO, Kristan Rivers, scored an average of B+ for his 2024 predictions. What does 2025 have in store for mobile gaming and adtech? 2024 Scorecard Player First: games bring back the fun: B+...

Beyond Banner Ads: Part 1

Beyond Banner Ads: Part 1 In this new series, monetization expert and AdInMo Advisor Tiffany Keller gives a masterclass in monetization theory with insightful use cases how in-game formats drive player engagement    I’ll be honest: banners used to be the signal of a...

Transforming in-game advertising for mobile games with AdInMo

Transforming in-game advertising for mobile games with AdInMo Imagine an in-game ad experience that improves gameplay rather than interrupting it. That’s the goal of the new partnership between SuperScale and AdInMo. Together, we are working to redefine in-game...