Developers must diversify monetization to survive

Developers must diversify monetization to survive Following the release or our latest multi-format InGamePlay SDK, PocketGamer.biz, spoke to Kristan Rivers about why we’ve added rewarded and audio ads and what this means to changing landscape of in-game advertising....

The Evolution of Gaming: From Niche to Mainstream Ad Powerhouse

The Evolution of Gaming: From Niche to Mainstream Ad Powerhouse AdInMo Advisor, Yasin Dabhelia, explores gaming’s journey towards a mainstream media channel and how brands are recognizing its potential as a vital component of their marketing strategies, particularly...

A better way to game

A better way to game The call to arms of NSPCC’s inaugural Game Safe Festival was ‘to help build a safer online world for young people’. Our COO Joanne Lacey participated in a roundtable of publishers & developers, platforms, industry bodies, eSports teams and...