Gaming shines on La Croisette: A CEO’s week at Cannes Lions

Gaming shines on La Croisette: A CEO’s week at Cannes Lions Walking up and down the perennially sunny La Croisette last week I was really excited about how this year’s Cannes Lions 2024 truly spotlighted the marketing industry’s increasing focus on gaming as an...

Developers must diversify monetization to survive

Developers must diversify monetization to survive Following the release or our latest multi-format InGamePlay SDK, PocketGamer.biz, spoke to Kristan Rivers about why we’ve added rewarded and audio ads and what this means to changing landscape of in-game advertising....

The Evolution of Gaming: From Niche to Mainstream Ad Powerhouse

The Evolution of Gaming: From Niche to Mainstream Ad Powerhouse AdInMo Advisor, Yasin Dabhelia, explores gaming’s journey towards a mainstream media channel and how brands are recognizing its potential as a vital component of their marketing strategies, particularly...