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Giving Developers Choice & Control

Giving Developers Choice & Control The benefits of in-game advertising are clear: incremental revenue and a non-interruptive experience for your players. But we know that, for you, it’s in-YOUR-game advertising. This is why our toolset includes features to give...

5th April: Mobile Monetizer Summit

5th April: Mobile Monetizer Summit Calling all developers and publishers. Join us in London, to discover the latest trends, issues and opportunities in mobile advertising and monetisation. On Tuesday 5th April we’re co-hosting a free, invite-only Mobile Monetiser...

A History of In-Game Advertising and Why They Just Work

A History of In-Game Advertising and Why They Just Work Back in 2008 WIRED published an article titled  “Why In-Game Ads Just Won’t Work”, exploring why in-game advertising would eventually become “…a thing of the past.” As CEO and co-founder of an in-game...

Game Spotlight: Virtual Droid 2 from Castry Games

Game Spotlight: Virtual Droid 2 from Castry Games In Virtual Droid 2, Castry Games showcases the potential of a mobile Metaverse in a game that lets players immerse themselves in a range of zones and interact with others online. Here, we discuss their experience...