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AdInMo powers-up to advance player-first in-game advertising

AdInMo powers-up to advance player-first in-game advertising Two former ‘MediaMathers’ join Team AdInMo’s Product Division to build out its measurement and addressability solutions enabling insight driven brand experiences in mobile games.  AdInMo, the mobile in-game...

Game Spotlight: Super Mart from Arcadian Lab

Game Spotlight: Super Mart from Arcadian Lab Indie developers, Arcadian Lab, specialize in creating free-to-play idle-arcade mobile games with several sucessful titles in their portfolio.  Earlier this year the studio decided to add intrinsic in-game advertising as...

Meet us at Maximídia 2023

Meet us at Maximídia 2023 We’re heading to São Paulo for Maximídia 2023. It’s a new stop on the AdInMo event tour this October! We’re off to Brazil to attend Maximídia 2023 – one of the biggest digital marketing events in Latin America.  Our...

Why is everyone still eating at McDonalds?

Why is everyone still eating at McDonalds? At DMEXCO 2023, IAB Europe previewed the results of its Attitudes To Programmatic Advertising Survey. Here we lift the hood on one of its key findings: the pivotal shift back to the use of third-party data. DMEXCO is always a...