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In-game Viewability and Measurement Guidelines

In-game Viewability and Measurement Guidelines AdInMo part of the industry taskforce developing new guidelines for in-game advertising.  In a joint collaboration with IAB Tech Lab, and the Media Rating Council (MRC), IAB US has established updated measurement...

Bring it on. Driving change in the ad-ecosystem.

Bring it on. Driving change in the ad-ecosystem. Last week, AdInMo’s Ad Ops Director, Reece Eaton, was at ATS London 2022. The ad industry’s favourite event (Cannes who…?) put the quest to create consumer-centric, privacy-first marketing front and centre, and...

Game Spotlight: Bus Simulator Real from Shadow Mission Game Soft

Game Spotlight: Bus Simulator Real from Shadow Mission Game Soft Bus Simulator Real is a popular simulator title from India-based developer Shadow Mission Game Soft. The game features a lot of local flavour, with accurate recreations of Indian locations and traffic...

Why it’s all about the player

Why it’s all about the player In part two of our Gamesforum webinar wrap-up, we take a look at player experience and in-game advertising. Using all of the Buffalo Our CEO Kristan Rivers summed things up nicely: “The game experience isn’t just when you’re playing...

Meet us at Gamesforum Berlin

Meet us at Gamesforum Berlin The next stop on our events tour is to the cultural city of Berlin, where Gamesforum will be hosting their latest summit on Wednesday 15th June. As part of Gamesforum Berlin, our CEO Kristan Rivers will be joining fellow monetization...