Measurement Standards for In-Game Advertising Released (finally!)

Measurement Standards for In-Game Advertising Released (finally!) In a joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC), IAB has released its Intrinsic In-Game (IIG) Measurement Guidelines to establish updated measurement guidelines...

In-game Viewability and Measurement Guidelines

In-game Viewability and Measurement Guidelines AdInMo part of the industry taskforce developing new guidelines for in-game advertising.  In a joint collaboration with IAB Tech Lab, and the Media Rating Council (MRC), IAB US has established updated measurement...

Clickbait is not a game

Clickbait is not a game When was the last time you did any of the following? Ordered a high-value product like a car via a click-through Purchased a consumable product such as a candy bar or a soft drink from a click-through ad Were happy when you accidentally clicked...