Beyond Banner Ads Part 3: Advanced Use Cases

Beyond Banner Ads Part 3: Advanced Use Cases AdInMo Advisor Tiffany Keller continues to put monetization theory into practice reviewing top hybrid casual games for advanced banner use cases. I’ll continue my meditation on the oft underestimated humble banner ad unit...

IAPBoost™️ unwrapped at PGC London 2025

IAPBoost™️ unwrapped at PGC London 2025 This week at Pocketgamer Connects London, we were delighted to be joined on stage by our partners SuperScale and NOXGAMES who shared early insights from working with InGamePlay 3.0. We launched our latest SDK in Q4 rolling out...

Beyond Banner Ads Part 2: In-game ads in Match 3D Games

Beyond Banner Ads Part 2: In-game ads in Match 3D Games Continuing our expert series, AdInMo Advisor Tiffany Keller puts monetization theory into practice with a case study on Hexa Sort by Applovin’s Lion Studios.   Hexa Sort by Lion Studios, a part of the Applovin...

Beyond Banner Ads: Part 1

Beyond Banner Ads: Part 1 In this new series, monetization expert and AdInMo Advisor Tiffany Keller gives a masterclass in monetization theory with insightful use cases how in-game formats drive player engagement    I’ll be honest: banners used to be the signal of a...

Transforming in-game advertising for mobile games with AdInMo

Transforming in-game advertising for mobile games with AdInMo Imagine an in-game ad experience that improves gameplay rather than interrupting it. That’s the goal of the new partnership between SuperScale and AdInMo. Together, we are working to redefine in-game...