Gaming shines on La Croisette: A CEO’s week at Cannes Lions

Gaming shines on La Croisette: A CEO’s week at Cannes Lions Walking up and down the perennially sunny La Croisette last week I was really excited about how this year’s Cannes Lions 2024 truly spotlighted the marketing industry’s increasing focus on gaming as an...

AdInMo Developer Shoutout

AdInMo Developer Shoutout Check out these top-notch mobile games that are turning in-game advertising into an art form!  InGamePlay integrations from NOXGAMES, Promotion Software and Smokoko are visual proof ads can actually enhance gameplay, as well as providing...

Developers must diversify monetization to survive

Developers must diversify monetization to survive Following the release or our latest multi-format InGamePlay SDK, PocketGamer.biz, spoke to Kristan Rivers about why we’ve added rewarded and audio ads and what this means to changing landscape of in-game advertising....