Mobile Games Contextual Targeting: Game On
The mobile games ecosystem has been living in and adjusting to a cookie-less, contextual advertising world for a while. With iOS 14, Apple’s deprecation of IDFA in April 2021 was a much-needed shock to the system for both the games and advertising industries; mobile advertising had become too...
Measurement Standards for In-Game Advertising Released (finally!)
In a joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC), IAB has released its Intrinsic In-Game (IIG) Measurement Guidelines to establish updated measurement guidelines for in-game advertising. AdInMo is proud to have collaborated in their development as part of a...
Game Spotlight: Cooking Max from Twizard Studios
Twizard Studios are a team of passionate engineers and designers based in Pakistan, specializing in cooking games. Their two titles, Cafe Express and Cooking Max, have seen great success, achieving over 3 million total downloads, ranking the company among the best cooking game developers in...
Maximise Value and Vision with Cross Promotion
The ability to programmatically deliver brand ads in your game drives monetization and improves player retention; but now you can also use AdInMo’s in-game ad placements to help with your user acquisition. Games are obviously one of the big spenders when it comes to ad monetization, but AdInMo has...
Who is Team AdInMo? Part 2: Supply Team
Welcome to the second installment of our team interviews where we lift the hood on what it’s like to work in-game advertising. This time we caught up with Kevin Walsh, an Account Manager in the self-named Supply Squad. Find out how Kevin and the team work with our developer community to create...
AdInMo Welcomes Video Ads in SDK V2.2
V2.2 of AdInMo’s InGamePlay SDK introduces a new ad format: video. These are, pardon the pun, a game-changer. Here, we’ll discuss why. Video has huge potential to enhance the game experiences you create. In the right setting, on a TV screen or big-city billboard, these ads will look fantastic,...
August & September Events
Meet Team AdInMo in Cologne, Istanbul and London It's shaping up to be a very busy year for gaming and advertising events. We've loved catching up with everyone in the mobile industry, but we're not done yet! If you’re attending any of the following events over August and September we’d love to...
Who is Team AdInMo? Part I: Ad Ops
We may be a tech company, but people are the reason we do what we do: improving the player experience, supporting our developer community and creating great brand experiences for our advertisers. Team AdInMo is at the heart of this and so we chatted to some team members across the business and...
AdInMo SDK: Placement Settings
Ads that are part of the gameplay solve the biggest monetization problems: immersion and retention, but we also get it’s just as important to maintain the game’s authenticity. As with any monetization method, InGamePlay best practice requires a balance between monetization and creative control....
AdInMo Interviews | Enric Pedró – Tilting Point
Earlier this year we co-hosted the Pocket Gamer Mobile Monetiser Summit packed with expert insights on future-proofing game monetization strategies. We caught up with Enric Pedró, VP of Growth at Tilting Point where he’d been speaking on stage about looking beyond traditional advertising to ask...
In-game Viewability and Measurement Guidelines
AdInMo part of the industry taskforce developing new guidelines for in-game advertising. In a joint collaboration with IAB Tech Lab, and the Media Rating Council (MRC), IAB US has established updated measurement guidelines for ads that appear within gameplay. The release is open for public...
Bring it on. Driving change in the ad-ecosystem.
Last week, AdInMo's Ad Ops Director, Reece Eaton, was at ATS London 2022. The ad industry’s favourite event (Cannes who…?) put the quest to create consumer-centric, privacy-first marketing front and centre, and Reece shares his takeaways on the solid progress made.ATS demonstrated once again that...
Game Spotlight: Bus Simulator Real from Shadow Mission Game Soft
Bus Simulator Real is a popular simulator title from India-based developer Shadow Mission Game Soft. The game features a lot of local flavour, with accurate recreations of Indian locations and traffic laws, as well as the eclectic, colorful buses. Players can explore this rich slice of culture in...
Why it’s all about the player
In part two of our Gamesforum webinar wrap-up, we take a look at player experience and in-game advertising. Using all of the Buffalo Our CEO Kristan Rivers summed things up nicely: “The game experience isn’t just when you’re playing the game”. One of the key advantages that in-game advertising has...
Meet us at Gamesforum Berlin
The next stop on our events tour is to the cultural city of Berlin, where Gamesforum will be hosting their latest summit on Wednesday 15th June. As part of Gamesforum Berlin, our CEO Kristan Rivers will be joining fellow monetization experts Kalok Chan of Verve, Andrei Luzan of Mamboo Games and...