Mobile games trends 2021: key takeaways from MEF’s webinar

Mobile games trends 2021: key takeaways from MEF’s webinar AdInMo’s CEO Kristan Rivers recently participated in a industry discussion hosted by MEF and moderated by Omdia’s Senior Games Analyst George Jijiashvili, discussing key trends in mobile games. He was...

Curse of the click and the future of in-game advertising

Curse of the click and the future of in-game advertising Kristan Rivers, CEO of AdInMo, explores how the ‘Curse of the Click’ is holding back the creative potential of in-game advertising as a brand advertising channel.  Back in the day the phrase “nobody ever got...

AdInMo SDK launches on the Unity Asset Store

AdInMo SDK launches on the Unity Asset Store New Design Clinic invites developers to benchmark InGamePlay Brand Advertising monetization potential AdInMo’s InGamePlay™ brand advertising SDK from is now available to all mobile game creators via the Unity Asset Store,...

Connecting DOOH advertisers with mobile gaming audiences

Connecting DOOH advertisers with mobile gaming audiences Partnership extends Lemma’s online Digital Out Of Home network into mobile games and boosts AdInMo’s reach in key Asian gaming market  AdInMo, the InGamePlay™ brand advertising platform, today announced a...