Game Spotlight: Super Mart from Arcadian Lab

Game Spotlight: Super Mart from Arcadian Lab Indie developers, Arcadian Lab, specialize in creating free-to-play idle-arcade mobile games with several sucessful titles in their portfolio.  Earlier this year the studio decided to add intrinsic in-game advertising as...

Why is everyone still eating at McDonalds?

Why is everyone still eating at McDonalds? At DMEXCO 2023, IAB Europe previewed the results of its Attitudes To Programmatic Advertising Survey. Here we lift the hood on one of its key findings: the pivotal shift back to the use of third-party data. DMEXCO is always a...