AdInMo expands in-game commercial team

AdInMo expands in-game commercial team Mobile in-game advertising specialist AdInMo has appointed Yasin Dabhelia as VP Programmatic to grow its demand partner network in US, Americas and Europe. AdInMo, the contextual in-game advertising platform has appointed adtech...

Eskimi Teams Up With AdInMo To Accelerate In-Game Advertising And Access Mobile Players

Eskimi Teams Up With AdInMo To Accelerate In-Game Advertising And Access Mobile Players Eskimi, one of the leading AdTech platforms in the programmatic industry, has recently partnered up with AdInMo to accelerate in-game advertising and enhance the experience for...

Measurement Standards for In-Game Advertising Released (finally!)

Measurement Standards for In-Game Advertising Released (finally!) In a joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC), IAB has released its Intrinsic In-Game (IIG) Measurement Guidelines to establish updated measurement guidelines...

AdInMo Welcomes Video Ads in SDK V2.2

AdInMo Welcomes Video Ads in SDK V2.2 V2.2 of AdInMo’s InGamePlay SDK introduces a new ad format: video. These are, pardon the pun, a game-changer. Here, we’ll discuss why. Video has huge potential to enhance the game experiences you create. In the right setting, on a...