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A History of In-Game Advertising and Why They Just Work

A History of In-Game Advertising and Why They Just Work Back in 2008 WIRED published an article titled  “Why In-Game Ads Just Won’t Work”, exploring why in-game advertising would eventually become “…a thing of the past.” As CEO and co-founder of an in-game...

Clickbait is not a game

Clickbait is not a game When was the last time you did any of the following? Ordered a high-value product like a car via a click-through Purchased a consumable product such as a candy bar or a soft drink from a click-through ad Were happy when you accidentally clicked...