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AdInMo powers-up to advance player-first in-game advertising

AdInMo powers-up to advance player-first in-game advertising Two former ‘MediaMathers’ join Team AdInMo’s Product Division to build out its measurement and addressability solutions enabling insight driven brand experiences in mobile games.  AdInMo, the mobile in-game...

How many media touchpoints are in your day?

How many media touchpoints are in your day? Demand Advisor, Yasin Dabhelia talks about why gaming is an essential touchpoint in an omnichannel media plan. In the ever-expanding realms of digital advertising, the gaming industry is becoming a formidable force with...

Gaming is green – here’s why…

Gaming is green – here’s why… Did you know that the advertising industry emits more emissions than the entire aviation industry (Sharethrough)? Scary isn’t it? Programmatic is now fundamental to the  digital ad ecosystem; however the delivery and...