Giving Developers Choice & Control
The benefits of in-game advertising are clear: incremental revenue and a non-interruptive experience for your players. But we know that, for you, it’s in-YOUR-game advertising. This is why our toolset includes features to give developers more control over how InGamePlay ads appear in their games....
A History of In-Game Advertising and Why They Just Work
Back in 2008 WIRED published an article titled “Why In-Game Ads Just Won't Work”, exploring why in-game advertising would eventually become “...a thing of the past.” As CEO and co-founder of an in-game advertising company, you may be surprised to learn I agree with the article. But I also...
Game Spotlight: Virtual Droid 2 from Castry Games
In Virtual Droid 2, Castry Games showcases the potential of a mobile Metaverse in a game that lets players immerse themselves in a range of zones and interact with others online. Here, we discuss their experience monetizing with AdInMo’s SDK and their thoughts on in-game advertising.In-Game...
Game Spotlight: Pixel Strike 3D from Vulcron
Canadian developer Vulcron has been successfully monetizing its retro-inspired FPS Pixel Strike 3D with InGamePlay ads for nearly year now. So we asked the team at Vulcron to tell us about their experience integrating in-game advertising into the fast-paced shooter. A Brief History of Pixel Strike...
Clickbait is not a game
When was the last time you did any of the following? Ordered a high-value product like a car via a click-through Purchased a consumable product such as a candy bar or a soft drink from a click-through ad Were happy when you accidentally clicked on an ad that took you out of your app For the vast...
Game Spotlight: Gumslinger from Itatake
Swedish developer Itatake were 2021 winners of Google Play’s Indie Games Festival with Gumslinger: a gummy sweet inspired PVP shootout. In this first post in our new Game Spotlight Series, we chat to the team about their success and experience of monetizing with InGamePlay brand advertising. A...
December Developer Shoutout
Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These are the developers pioneering the use of immersive ads in their games and reaping the monetization...
Team AdInMo’s Top 10 Mobile Games of 2021
While it hasn't been a great year for much, 2021 has been a great year for games, particularly in the world of mobile. From exciting new releases, to revisiting the classics, there was something for everybody. Here at Team AdInMo, we've sorted through our favourites to bring you our top 10 mobile...
Media is Evolving! How a Transmedia Approach can Supercharge Content
The Modern Crucible of Content In today's modern entertainment world, the borders between mediums are starting to fade away. The mass adoption and expansion of the internet has had a homogenizing effect; content and communities that would never have mixed previously do so daily, exchanging ideas...
November Developer Shoutout
Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These are the developers pioneering the use of immersive ads in their games and reaping the monetization...
First Time User Experience: Why it Matters, and How to Get it Right
You only get one chance to make a good first impression; this statement is just as true for a mobile game as it is for yourself! It’s something that every developer knows, and yet tutorials continue to be a developmental afterthought, often lacking in execution. This can lead to significant...
What will be the Winning Monetization Mix for 2022
I've been reflecting on the great insights shared among games industry peers at the recent PocketGamer.biz roundtable. Joining me on the panel was: Tianyi Gu: Newzoo Market Lead Telecom & Mobile ServicesAlex Olthoff: Yodo1 Head of MAS Customer ProductMichal Hablovič: Pixel Federation Ad...
Indie Showcase Vlog from Develop: Brighton
While at Develop: Brighton our Head of Design, Nathan Ball, spent plenty of time hanging out at the Indie Showcase, which exhibited some fantastic innovations, ranging from playable abstract art pieces to complex meditations on grief and loss. Check out the full interviews in Nathan’s vlog below,...
Back to Reality: Team AdInMo’s Top 3 Moments from Develop: Brighton
With the dark clouds of the pandemic hopefully beginning to clear, last week the UK games industry emerged, blinking, into the sunlight, and Team AdInMo made their way to the bracing beaches to participate in Develop: Brighton 2021. Always a popular get-together, this year’s Develop felt extra...
October Developer Shoutout
Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These are the developers pioneering the use of immersive ads in their games and reaping the monetization...
