Download the results of the Developer Trends Survey
The one constant in the global games market is change. Very little remains static in a rapidly evolving industry being pushed forward by new technology, new markets, and the seemingly endless demand for new gaming experiences.We are delighted to see (for the second year running) this study...
PocketGamer Roundtable
What will be the winning monetization mix in 2022? According to the forthcoming 2021 Pocketgamer Mobile Games Developer Trends Survey, a quarter of mobile game developers will try at least one new monetization method in the next six months. Expert speakers will share their insights on why it’s so...
Learn How to Design In-Game Ad Placements at PocketGamer Connects Digital #8
Team AdInMo is back at Pocket Gamer Connects this month and our resident Head of Game Design, Nathan Ball, will be sharing best practice recommendations for developers looking to integrate in-game advertising into their games.How to design in-game ad placements Imagine if you could have the best...
Not Just a Game Anymore: Can NFT enabled Play-To-Earn Games transform the Landscape of Work and Play?
To say that the emergence of NFT technology has been a point of contention of late would be selling the story short; you’d be hard-pressed to find anyone without a strong opinion on the topic. It’s a simple idea in principle: NFTs are essentially title deeds made of code, forged on the blockchain,...
August Developer Shoutout
Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These are the developers pioneering the use of immersive ads in their games and reaping the monetization...
AdInMo’s Top 10 Games from Pocket Gamer Launchpad #5
Ranging from the familiar to the obscure, from the weird to the wonderful, and most things in between, we’ve compiled our 10 favourite games from the latest edition of Pocket Gamer’s Launchpad, an event which showcases new and soon-to-be-released mobile games.10: Behind the Frame Developer: Silver...
What do giants of gaming and advertising think about in-game advertising?
We recently hosted a superstar panel at Pocket Gamer Connects Digital #7 where our CEO and co-founder Kristan Rivers chatted to Jarkko Rajamäki, VP of Advertising at Rovio and Marcin Lewandowski, Account Director for Publicis Groupe. InGame Advertising is a new ad format and in order for this to...
The Multi-Faceted Matter of Mobile Monetisation
Last month our CTO Chris Wright took part in a lively panel discussion with a stellar cross-section of industry talent at Pocket Gamer Connects Digital #7. The panel was moderated by Dimoso Founder Jacki Vause, and addressed the topic of ‘How to Optimise Revenue and Retention for your games’. This...
Rovio VP of advertising Jarkko Rajamäki discusses in-game ads approach
As part of our #InGameAdMonth with Pocketgamer.biz we spoke to Rovio’s VP of advertising Jarkko Rajamäki to learn more about the publishing giant's in-game advertising and how developers can take advantage of the new opportunities being created by the format. Rovio was a pioneer in mobile gaming...
Rethinking In-Game Advertising: an interview with Saurav Dutta from InMobi
As part of Rethinking InGame Advertising month we take a dive into a PocketGamer.biz interview surrounding the ongoing evolution of in-game advertising with Saurav Dutta, the Director of Product Marketing at InMobi Saurav's insights allow us to find out more about the numerous ways in which...
More Hyper than Casual: The Changing Face of Hyper Casual Games
Featured Images, Left to Right: Fat 2 Fit! (VOODOO, 2021), Count Masters (Freeplay, 2021), and Run of Life (VOODOO, 2021) If you’re involved in the mobile games industry, then you won’t have been able to escape the influence of hyper casual games in recent times. Despite this, it’s still...
Player Insights 2021
What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player...
Developers want ads that don’t piss players off!
Our CTO Chris Wright recently took part in a fireside chat at Pocket Gamer Connects to discuss the potential of InGamePlay brand advertising. He was joined by Hannes Hultgren, CSO at Impact Unified and the discussion was moderated by Dave Bradley from Steel Media. Part of Pocket Gamer's Growth...
Mobile Games in a Data Democracy
As technology advances, the role that data plays in game development, particularly for mobile games, has grown to the point where it cannot be ignored; It’s as integral to success in the current climate as any other aspect of development. It’s unsurprising, then, that at the recent GDC Showcase...
Playing cards? Drinks cans? Balls? Where will your in-game ad go?
Interview with Chris Wright, CTO at AdInMo When thinking about contextual mobile game ads, developers have to answer one fundamental question: where should the ads go? There are some obvious answers. If it's a racing game, create some trackside banners and put them there. The problem is, not every...
