What developers think about InGame Advertising
What developers think about InGame Advertising We teamed up with the guys from Pocketgamer.biz to support their annual mobile games developer trends survey. Download our latest paper featuring...
Placing AdInMo Ads – A Designer’s Guide
Where’s the best place to integrate in-game brand ads in your own games? This is a multi-layered issue, and the answer will vary greatly based on your specific game, but here are some general best...
Off The Rails… and In The Game
Kwalee integrates AdInMo’s InGame Ads into hyper-casual hit Off The Rails More than a quarter of mobile game developers plan to start monetizing their free-to-play games with dynamic in-game...
PG .biz Roundtable: The New Rules Of In-Game Advertising
In this year’s Pocketgamer Mobile Games Developer Trend Report new monetization models were named as the number one priority in the 12 months ahead with 46.3% developers citing dynamic InGame...
Mobile Games Developer Trends Survey 2020: 10 key takeaways
What a year it’s been! First developers and publishers had to navigate the global pandemic. Then came the IDFApocalypse! To try to make sense of 2020 and understand what lies ahead, AdInMo has...
Revenue Optimization: ARPDAU and ImpDAU
For mobile game developers, revenue optimization is of course always top of mind. AdInMo pays developers monthly, based on an impression volume. Our dashboards report several key metrics including...
We’re hiring an SDK developer
Job Description – SDK Developer (Unity + Unreal), Full-time / Permanent, Edinburgh Are you not entertained? Love free-to-play games? Hate all those ads? We do too, and we’re doing something...
Techstart Ventures backs in-game ad platform AdInMo in $500K seed funding round
AdInMo appoints ex-delta DNA co-founder Chris Wright as Chief Technology Officer 20th, May 2020, Edinburgh: AdInMo, the programmatic ad platform for video games, has secured a $500K investment round...
Introducing AdInMo’s impression checker tool: optimising ad revenue before deployment
For developers, placing ads in games has historically been an area of headaches and compromises. We all know that traditional in-game advertising sucks; this is exactly why AdInMo offers an...
Staying at home: the staggering worldwide impact on the digital games industry
Amid the Covid-19 crisis, spending on digital gaming has reached record highs of $10.8bn in March 2020 with mobile gaming contributing more than 50% of this total at $5.7bn. This comes as no...
(Un)Reachable Markets
How Parade Media used AdInMo to get their TV products in front of elusive audiences. The Problem Like most media companies, independent TV distributor Parade Media relies on a multi-channel...
Why In-Game Advertising Sucks
In-game advertising sucks. That’s not news, but it bears repeating. It doesn’t just suck in the same way that, say, dodgy used car salesmen or “cheese-flavored product” do either, where one party...
Developer Case Study – TinyBit Studios
TinyBit Studios is a mobile games developer based in Kharkiv, Ukraine’s tech capital. Huge names such as Plarium, Gameloft, and G5 Entertainment have located regional studios in the city - a ringing...
AdinMo vs. The Status Quo – Why Dynamic In-game Ads are the Future
When traditional digital advertising formats such as video and banner ads first became available within mobile apps, they were seen as game-changers. Giving users the capacity to interact directly...
The Observer Effect – How Clicks Changed Advertising
In physics, the Observer Effect theory tells us that observing a phenomenon necessarily and inevitably causes that phenomenon to change. This most commonly refers to instruments of measurement...