Programmatic Pioneering
Last month our COO Joanne Lacey attended the Programmatic Pioneers Summit in London. Here, she shares some of her takeaways on the key themes and opportunities in programmatic advertising ecosystem...
Sega and Rovio: A Match Made in Gaming Heaven?
Whether you consider yourself a gamer or not, you're probably familiar with the names Sonic the Hedgehog and Angry Birds. Sega is the legendary Japanese video game publisher of classics such as...
Meet us at the Programmatic Pioneers Summit
London Calling! 25th and 26th May 2023 Programmatic in-game advertising is definitely pioneering and we’re looking forward to connecting with attendees at the Programmatic Pioneers Summit in London...
Why it pays to update
Monetizing with in-game advertising continues to evolve as an emerging ad format. In April, we launched V2.5 of our InGamePlay SDK. Product Manager Herman Khabazov talks about how the latest...
Why brand safety is king
Each month Team AdInMo chats to gaming and advertising experts about their experiences and views on the ever-evolving digital advertising and monetization landscape. Tiffany Keller, Product Director...
AdInMo Developer Shoutout
Mobile games development is a fine balance between creating the best games for players and paying the bills. We get it. Here’s our regular check in on some of the latest developers doing just that...
What’s PlayerDwellTime and why does it matter?
Attention gets talked about a lot in advertising, but currently there isn’t a common understanding of what it actually means and how to best measure it. Here, our COO Joanne Lacey looks at how...
We’re finalist at the Mobile Games Awards!
We're excited to announce that we've been nominated in the Best Advertising & UA Service category for the upcoming Pocket Gamer Mobile Games Awards! Team AdInMo would be honored if you could...
InSideInGameInSights with Tiffany Keller
Episode 1 of our shiny new industry insight series, InSideInGameInSights is out now! Each month Team AdInMo will be chatting to gaming and advertising experts about their expert experiences and...
Why mobile games are the contextual key
Mobile games can help advertisers in a post-cookie era with a richness of behavioural data and contextual targeting. Our VP Programmatic Yasin Dabhelia explores why. Gaming has taken the...
AdInMo Developer Shoutout
Mobile games development is a fine balance between creating the best games for players and paying the bills. We get it. Here’s our regular check in on some of the latest developers doing just that...
The perfect blend
Reflecting a common trend in the mobile games industry, it was interesting to see this month’s Gamesforum event in Barcelona switch to a two-day format, with a daily focus on User Acquisition (UA)...
In-game advertising platform AdInMo gears for scale appointing four new Directors and Advisors
Mobile in-game advertising specialist AdInMo has bolstered its Board appointing two games and media-tech industry veterans and expanding its advisory board with execs from Scopely and Animoca Brands...
HicMobile and AdInMo announce exclusive in-game partnership for Italian market
Mobile media agency HicMobile has announced an exclusive partnership with AdInMo, the mobile in-game advertising specialists to strengthen its gaming offering in Italy. The partnership focuses on...
Meet us at Gamesforum Barcelona
Meet Team AdInMo at Gamesforum in the beautiful city of Barcelona on 8th and 9th February. As part of Gamesforum Barcelona, our CEO & Co founder, Kristan Rivers, will be joining...
