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Hardcore or Casual? Both. Neither. That’s not the point!

Hardcore or Casual? Both. Neither. That’s not the point! AdInMo’s Senior Partnership Manager for LATAM, Manuela Magalhaes was recently at Maximidia in Brazil and here shares her takeaways from the show. Despite LATAM being big adopters of in-game advertising, it’s...

AdInMo powers-up to advance player-first in-game advertising

AdInMo powers-up to advance player-first in-game advertising Two former ‘MediaMathers’ join Team AdInMo’s Product Division to build out its measurement and addressability solutions enabling insight driven brand experiences in mobile games.  AdInMo, the mobile in-game...

Why is everyone still eating at McDonalds?

Why is everyone still eating at McDonalds? At DMEXCO 2023, IAB Europe previewed the results of its Attitudes To Programmatic Advertising Survey. Here we lift the hood on one of its key findings: the pivotal shift back to the use of third-party data. DMEXCO is always a...

How many media touchpoints are in your day?

How many media touchpoints are in your day? Demand Advisor, Yasin Dabhelia talks about why gaming is an essential touchpoint in an omnichannel media plan. In the ever-expanding realms of digital advertising, the gaming industry is becoming a formidable force with...

Mad week at MAD//Fest

Mad week at MAD//Fest The team at MAD//Fest pulled off another amazing gathering in East London. Fantastic content across all marketing disciplines and a great lens through which to see in-game advertising in the context of brand marketing. Here’s our COO, Joanne...